AI Creative Designer

CapsLock is a global IT marketing company specializing in scalable customer acquisition solutions for B2C clients across various industries, leveraging expertise in digital marketing, IT, design, AI analytics, and sales consulting.

Location: Europe

Responsibilities

• Create high-quality AI-generated visuals for performance marketing campaigns across paid media channels and landing pages.
• Produce photorealistic human imagery, lifestyle scenes, and product-focused visuals.
• Work with source materials from photo shoots - enhance, retouch, and extend imagery using AI tools.
• Generate multiple creative variations to support testing and scaling across campaigns.
• Ensure consistency with brand guidelines and product requirements across all assets.
• Iterate on visual concepts based on performance data and creative feedback.
• Explore different visual angles, hooks, and formats to improve conversion rates.
• Collaborate with copywriters and marketers to align visuals with messaging and funnel logic.
• Translate briefs into multiple creative directions, not just single outputs.
• Ensure high visual quality and realism (lighting, composition, anatomy, textures).
• Identify and fix common AI issues (artifacts, distortions, inconsistencies).
• Maintain a strong visual standard across all generated content.
• Use modern AI tools and models to generate, refine, and enhance visual assets.
• Actively research, test, and integrate new AI tools to improve output quality.
• Work within structured production workflows with a focus on execution and creative output.
• Understand how visual content impacts campaign performance and audience engagement.
• Adjust creative output based on data and testing results.
• Support A/B testing by delivering multiple creative variants.
• Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment.
• Provide visual input during concept development and campaign planning.
• Ensure assets are structured and ready for use in video production and marketing funnels.
• Document all tasks clearly in ClickUp per team standards.

Requirements

• 2+ years of experience in design, visual content creation, or creative digital marketing.
• 1+ year of active hands-on experience with AI image generation platforms (Figma Weave, Freepik, Higgsfield, Runway, Midjourney, or similar).
• Cross-platform proficiency, experience in connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite).
• Strong visual sense: composition, lighting, color, typography, realism, and human anatomy.
• Ability to produce photorealistic, high-end marketing visuals.
• Understanding of performance marketing basics (CTR, hooks, conversion-focused creative).
• Ability to iterate quickly based on feedback and data.
• Strong attention to detail and visual quality.
• Proactive mindset - suggesting improvements, not just executing tasks.
• Clear communication and strong collaboration skills.
• Portfolio with AI-generated visuals demonstrating quality and high-end visual sensibility.
• Upper-intermediate English (B2) or higher.