Ai Native Creative Strategist (Full Funnels Ownership from Ads to LTV)

Vidalytics is seeking an AI-native Creative Strategist to lead marketing creative, strategy, and production for their ROI-focused video hosting platform. The role involves owning the entire funnel, from copy to testing, with a strong emphasis on direct response marketing and AI integration.

Location: Remote

Responsibilities

• Develop creative strategy by analyzing customer research, data, and competitor insights.
• Create high-converting copy for VSL scripts, landing pages, ads, emails, and other marketing assets.
• Oversee creative production by briefing teammates or prompting AI to generate assets.
• Own the testing framework and hypotheses to optimize conversion rates.
• Produce content marketing, social posts, and product-related copy as needed.

Requirements

• Proven track record of creating copy and creative that significantly contributed to cold traffic conversions.
• Able to track at least $10 million in revenue to their marketing efforts.
• Deep understanding of direct response and conversion-focused marketing practices.
• Highly creative and capable of rapid deep research into prospects, industry, and competitors.
• Experience in architecting VSLs, funnels, and smaller marketing pieces like emails.
• Demonstrated success with AB split tests, with concrete results in metrics like conversion rates, ROAS, revenue.
• Fluent in AI-driven copywriting, with mechanisms, hooks, and big ideas.
• Ability to oversee production of assets through team or AI prompting.
• Native English speaker with strong nuance, rhythm, and direct response writing skills.
• Strong CRO and split testing mindset, thinking in mechanisms and hypotheses.
• Comfortable with numbers and data-driven decision making.

Benefits

• High performance company culture focused on growth and results.
• No office politics, flat organizational structure.
• Open-door policy for ideas and feedback.
• 20 days PTO for rest and relaxation.
• Support for professional development through classes and conferences.
• Respectful and kind work environment.
• Opportunity for rapid growth and responsibility.
• Entrepreneurial environment with potential to help scale and start new companies.