Area Sales Manager

ROAR Organic is seeking a hands-on Area Sales Manager to lead sales activities in the New York Metro area, focusing on grocery retail growth, new business development, and brand expansion.

Location: Remote- New York Metro

Salary: $70,000 – $80,000 annual base salary, plus a competitive bonus opportunity

Responsibilities

• Deliver against Annual Operating Plan targets, including gross/net sales and trade spend objectives.
• Grow distribution and topline revenue with a focus on regional and independent retailers.
• Execute customer sales strategies, promotional calendars, and account plans.
• Leverage distributer incentive programs and independent retailer promotional opportunities to drive sales.
• Conduct weekly route rides with distributor sales representatives to support execution and identify growth opportunities.
• Develop and own a field execution strategy based on weekly trend reports, promotional planners, and merchandising opportunities.
• Manage and execute trade spend programs to drive profitable growth and promotional effectiveness.
• Leverage syndicated data (IRI, SPINS) to communicate compelling, retailer-specific presentations.
• Track, measure, and analyze performance metrics, including ROI.
• Represent the brand at regional and national trade shows, customer meetings, and industry events.

Requirements

• Minimum 2 years of CPG sales experience.
• Strong understanding of the beverage and grocery landscape, including retailers and distributors.
• Experience executing sales planning initiatives.
• Creative, solutions-oriented problem solver with a strong sense of ownership and accountability.
• Thrives in a hands-on, fast-paced, entrepreneurial environment.
• Proficient in Microsoft Excel and PowerPoint; experience with syndicated data tools (SPINS, IRI) preferred.
• Ability to travel extensively as needed.
• Ability to stand and walk for extended periods.
• Ability to lift up to 30 pounds.
• Must be authorized to work in the U.S. without current or future sponsorship.