Associate Brand Manager Innovation

The Associate Brand Manager (ABM), Innovation, supports the development and execution of innovation and renovation initiatives across various Nestlé brands, focusing on data-driven decision making, product renovations, and project management from concept to launch.

Location: Bridgewater, New Jersey, United States

Salary: $105,000–$135,000/yr

Responsibilities

• Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity).
• Analyze syndicated data (Cirana, Stackline), panel data, and internal sales data, social listening & external reports to identify trends and opportunities.
• Develop actionable insights to inform pipeline prioritization and renovation decisions.
• Monitor competitive landscape, innovation pipelines & performance, and category shifts.
• Support post-launch tracking and optimization recommendations (consumer feedback, ratings & reviews, repeat).
• Build executive-ready reports and dashboards for leadership updates.
• Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) across brands.
• Drive execution of innovation projects through stage-gate process (brief development to launch readiness).
• Partner with R&D, Medical, Regulatory, Packaging, and Operations on product development decisions.
• Support concept development, claims & concept validation, and consumer research.
• Ensure projects are delivered on time, on budget, and aligned with brand strategy.
• Support development and execution of innovation marketing plans and launch strategies.
• Assist in creation of sales materials, customer presentations, and commercialization assets.
• Partner with Sales/Customer Development on launch planning and customer-specific needs.
• Track and manage innovation/renovation project timelines.

Requirements

• At least 1-3 years of experience; including internships in brand management for a CPG Food, CPG Personal Product or OTC brand.
• Bachelor’s Degree is not required but is strongly preferred.
• Strong analytical skills, with the ability to translate market dynamics into actionable tactics.
• Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights.
• Strong proficiency in Excel, PowerPoint, Word.
• Ability to prioritize in a fast-paced environment.
• Self-starter, independent thinker, action oriented, strong passion for results.
• Strong presentation skills & written communications, ability to interact successfully with senior management.
• Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas.
• Proficiency in Circana data analysis, marketing budget management, volume forecasting, project management and copy development is nice to have.

Benefits

• Performance-based incentives
• Competitive total rewards package including 401k with company match, healthcare coverage, and other benefits.

Additional Information

• The pay range is estimated at $105,000 to $135,000, final compensation varies based on knowledge, skills, abilities, and location.
• Nestlé promotes an inclusive workplace and encourages applications from veterans, service members, and individuals with disabilities.
• This position is not eligible for Visa Sponsorship.
• Applicants should review the privacy notice at https://www.nestlejobs.com/privacy.