B2b Saas Ppc Specialist

A part-time, flexible PPC Specialist role supporting a B2B SaaS marketing agency's paid media team, focusing on building, managing, and optimizing ad campaigns across multiple platforms.

Location: Remote

Responsibilities

• Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative.
• Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI.
• Run A/B tests to find the ad creatives, landing pages, and targeting that perform best.
• Work with content and design teams to shape ad creative that connects with the right audience and drives conversions.
• Partner with SEO team to share recommendations on landing page and campaign performance.
• Track campaign results and report on them clearly, with practical next steps for improvement.
• Manage ad budgets so spend stays efficient and tied to each account's goals.
• Keep up with platform updates, new features, and best practices.
• Communicate quickly and proactively with team about the accounts supported.

Requirements

• Strong hands-on experience managing PPC campaigns across Google Ads and other paid media platforms.
• Ability to develop campaign strategy, build the structure, and execute optimizations independently.
• Proficiency in keyword research, search intent analysis, and audience targeting.
• Experience with conversion tracking, pixel setup, and troubleshooting attribution issues.
• Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
• Experience writing, testing, and optimizing ad copy and creatives.
• Knowledge of bid management, budget pacing, and campaign forecasting.
• Ability to run A/B tests and apply results to improve performance.
• Understanding of landing page optimization and conversion rate best practices.
• Strong reporting skills, including the ability to summarize results, insights, and next steps clearly.
• Excellent attention to detail, organization, and time management.
• Strong communication skills and the ability to collaborate with internal teams or stakeholders when needed.