Brand Manager

Cazcanes Tequila is an award-winning ultra-premium tequila brand built on authenticity, craftsmanship, and an uncompromising commitment to quality. They are expanding nationally and internationally and are looking for a collaborative, creative, and execution-focused Brand Manager to help bring their brand to life across every consumer and trade touchpoint.

Location: Remote (US)

Salary: $100k to 125k plus discretionary bonus, benefits, matching 401k.

Responsibilities

• Execute integrated marketing campaigns across consumer, trade, experiential, digital, and partnership channels.
• Partner with the Chief Marketing Officer to execute annual brand marketing plans that support company growth objectives.
• Manage the annual marketing calendar, ensuring campaigns, product launches, partnerships, and activations are delivered on schedule.
• Ensure brand consistency across all marketing materials and consumer touchpoints.
• Monitor consumer trends, competitive activity, and market insights to identify opportunities that strengthen the brand.
• Develop marketing programs and sales tools that support distributors and the commercial team.
• Create and manage marketing assets including: General Sales Meeting (GSM) presentations, Distributor presentations, Sell sheets, Brand education materials, Point-of-sale materials (POSM), Retail merchandising assets, Digital sales collateral.
• Oversee the production, inventory, fulfillment, and distribution of branded marketing materials.
• Partner closely with Sales and distributors to ensure successful execution of trade marketing programs.
• Gather field feedback and recommend enhancements to improve program effectiveness.
• Support key commercial initiatives including Single Barrel programs, bartender advocacy, menu placements, and strategic account activations.
• Lead the execution of experiential marketing initiatives including tastings, festivals, trade shows, sponsorships, and consumer events.
• Partner with Brand Ambassadors, distributor partners, and the Sales team to deliver memorable brand experiences.
• Coordinate influencer partnerships and strategic collaborations that elevate brand awareness.
• Measure activation performance and provide recommendations to improve future programs.
• Support the growth and engagement of the Cazcanes consumer database.
• Execute CRM initiatives, email marketing campaigns, and consumer communications.
• Partner with digital marketing agencies to develop engaging consumer content.
• Monitor campaign performance and recommend opportunities to improve customer acquisition and retention.
• Manage packaging projects for new product launches, limited releases, and gifting initiatives.
• Coordinate with Operations, Creative, and external vendors to ensure packaging projects are delivered on time and meet brand standards.
• Support marketing initiatives related to product innovation and seasonal launches.
• Adapt U.S. marketing plans and creative assets for international distributor partners.
• Coordinate the development and distribution of localized marketing materials while maintaining global brand consistency.
• Support international product launches and distributor marketing initiatives.
• Partner closely with Sales, Brand Advocacy, Operations, Finance, and external agencies to ensure successful execution of marketing initiatives.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail.
• Represent Cazcanes at distributor meetings, customer events, industry conferences, and consumer activations.
• Support budget planning and manage assigned marketing initiatives to ensure projects are delivered on time and within budget.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–7 years of progressive experience in brand management, consumer marketing, trade marketing, or integrated marketing.
• Experience within the spirits, wine, beer, hospitality, luxury consumer goods, or consumer packaged goods (CPG) industries strongly preferred.
• Demonstrated experience executing integrated marketing campaigns across multiple channels.
• Experience developing trade marketing programs and sales enablement materials.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working with creative agencies, vendors, and cross-functional teams.
• Excellent written, verbal, and presentation skills.
• Analytical mindset with the ability to evaluate campaign performance and translate insights into action.
• Proficiency in Microsoft Office and project management platforms.
• Ability to travel up to 50% throughout the United States.

Benefits

• Discretionary bonus
• Benefits
• Matching 401k