Brand Partnerships Manager 品牌合作经理

Italic is hiring a Business Development & Partnerships Manager in Shenzhen to identify and work with Chinese brands that want to enter the U.S. market, with Italic acting as their U.S. distributor. This role owns outreach, qualification, relationship management, commercial discussion, sample coordination, and the handoff from promising brand lead to active partnership.

Location: Shenzhen

Responsibilities

• Source, contact, and follow up with Chinese consumer brands that may be a fit for U.S. market entry through Italic.
• Explain Italic's U.S. distribution and market-entry opportunity clearly to founders, brand teams, factories, and channel partners.
• Build and maintain a pipeline of target brands, contacts, follow-up status, samples, commercial terms, and next steps.
• Discuss early partnership terms, including product scope, supply capacity, pricing, channel restrictions, market support, and U.S. distribution needs.
• Coordinate internal review of brand and product opportunities across product quality, pricing, supply reliability, packaging, compliance risk, and U.S. market fit.
• Own the full early-stage BD workflow from outbound outreach and first calls to sample collection, materials review, commercial discussion, and partnership handoff.
• Track market and brand intelligence across Chinese consumer brands, cross-border e-commerce, DTC, Amazon, TikTok Shop, and retail channels.
• Keep the Shenzhen and U.S. teams aligned with clear updates on progress, risks, blockers, and decisions needed.

Requirements

• Based in Shenzhen and able to meet brands, suppliers, trade-show contacts, and partners in person.
• 3-5 years of experience in BD, partnerships, sales, channel partnerships, brand partnerships, marketplace development, retail, e-commerce, consumer brands, cross-border commerce, or distribution.
• Experience proactively sourcing and developing customers or partners from initial outreach through follow-up and next-step execution.
• Good understanding of the challenges Chinese brands face when entering the U.S. market, including positioning, channel strategy, pricing, packaging, compliance, inventory, and trust.
• Clear communicator who can make Italic's partnership model feel concrete and credible.
• Strong commercial judgment and the ability to quickly assess whether a brand is worth pursuing.
• Organized enough to manage a large volume of leads, contacts, and partnership conversations over time.
• Fluent Mandarin and strong written English; spoken business English is a plus.