Chief Distribution Officer (Insurance Sales Channels)

The Chief Distribution Officer (CDO) leads the strategy, performance, and expansion of all insurance sales and distribution channels, focusing on revenue growth, channel productivity, and building a diversified distribution ecosystem across agency, bancassurance, brokers, and digital platforms.

Location: Barbados

Responsibilities

• Define and execute the enterprise-wide distribution strategy aligned with business goals
• Drive premium growth, market share expansion, and channel diversification
• Identify new distribution opportunities (digital, partnerships, embedded insurance)
• Oversee all distribution channels, including agency/tied agents, bancassurance partnerships, brokers and intermediaries, direct and digital channels
• Set performance targets and ensure channel profitability
• Establish KPIs (sales volume, conversion rates, persistency, cost of acquisition)
• Optimize sales productivity and channel efficiency
• Implement performance management frameworks and incentive structures
• Build and manage strategic partnerships with banks, fintechs, aggregators, and corporate clients
• Negotiate commercial agreements and distribution deals
• Expand ecosystem partnerships to drive customer acquisition
• Develop customer segmentation and channel-specific go-to-market strategies
• Enhance customer acquisition, retention, and cross-sell/upsell opportunities
• Align distribution strategy with evolving customer behaviors
• Lead digital distribution initiatives (online sales, mobile platforms, embedded insurance)
• Leverage analytics, CRM tools, and automation to improve sales effectiveness
• Drive adoption of digital tools across the sales force
• Ensure adherence to regulatory requirements and sales conduct standards
• Align distribution practices with frameworks such as IFRS 17 and local insurance regulations
• Monitor risk, compliance, and reputational exposure across channels

Requirements

• Bachelor's degree in Business, Finance, Marketing, or related field (MBA preferred)
• 15–20+ years of experience in insurance sales, distribution, or channel management
• Proven track record in managing multi-channel insurance distribution
• Strong understanding of agency, bancassurance, broker, and digital sales models
• Experience in leading large sales teams and driving revenue growth