Consumer Experience Insights Lead

The role involves leading the evolution from traditional web analytics to an insight-driven approach, connecting customer behavior to business actions. It acts as a bridge between analyst reporting and product management, ensuring Product Managers have the consumer intelligence needed for better decision-making.

Location: Remote

Salary: $83—$83 USD

Responsibilities

• Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders.
• Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard.
• Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes.
• Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers.
• Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities.

Requirements

• Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.

Additional Information

• Physical Demands: Remote. Regular use of hands and fingers to operate a computer keyboard, mouse, and other office equipment. Regular, repetitive movements such as typing, mouse movements, and scrolling. Ability to hear and understand spoken communications, both in person and via remote communication tools. Ability to see and read computer screens and printed documents, as well as adjust focus. This includes prolonged periods of looking at a computer screen.