Content & Lifecycle Marketing Manager

Pro Coffee Gear is a thriving e-commerce company specializing in espresso machines and related parts, committed to building a passionate team that shares their love for coffee and customer service.

Location: Remote (Anywhere)

Responsibilities

• Own the full email and SMS strategy and calendar (campaigns + automated flows).
• Develop segmentation and personalization strategies to increase LTV and retention.
• Build and refine lifecycle programs: Abandoned browse & cart, Post-purchase education, Loyalty & VIP, Winback, Welcome/onboarding.
• Design A/B tests to optimize creative, messaging, and conversion.
• Partner with Growth to align emails with product launches and promotions.
• Own the overall content calendar across social, email, landing pages, and UGC.
• Create high-quality content that connects with coffee enthusiasts and café owners.
• Write scripts, website copy, blogs, landing page messaging, and content briefs.
• Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
• Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.
• Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).
• Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
• Create UGC-style content to support paid ads, social media, and email.
• Coordinate with influencer/UGC creators and edit/repurpose their content.

Requirements

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
• You are an amazing writer.
• Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
• Strong writing skills from conversion-focused copy to brand storytelling.
• Experience producing and editing video content (e.g., short-form vertical).
• You are experienced in content email, especially in creating engaging content.
• Ability to manage content calendars across channels with consistency.
• Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
• Highly organized, proactive, and energized by a fast-paced growth environment.

Benefits

• Building the content and lifecycle foundation of a rapidly scaling brand.
• Standing up new process and tools for things like SMS marketing.
• Direct ownership, autonomy, and creative freedom.
• A passionate community of coffee pros and home enthusiasts.
• Your work directly influences how customers learn, engage, and fall in love with our brand.

Additional Information

• Send your resume, 2-3 writing samples or email/flow examples, and a portfolio to apply.