CRM Technical Specialist

Welltech is a global wellness technology company with Ukrainian roots, developing popular wellness apps used by over 25.5 million people worldwide. They are seeking a CRM Technical Specialist to support and scale CRM operations across multiple apps and markets.

Location: Remote

Responsibilities

• Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
• Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
• Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
• Manage and prioritise the team’s technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
• Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
• Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
• Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.
• Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.
• Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.

Requirements

• 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
• Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
• Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
• Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.
• Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
• Strong organisational and project management skills, with the ability to manage multiple requests and priorities.
• Ability to create clear documentation, processes, and playbooks.
• Proactive, collaborative, and solution-oriented mindset.