Digital Marketing Manager Dayshift

A proactive and organized Digital Marketing & Administrative Manager responsible for managing digital marketing activities, lead generation, customer engagement, website management, graphic design, advertising, and general administrative support to help grow the company's online presence and ensure operational efficiency.

Location: Australia

Salary: $1,800 - $2,500 AUD a month

Responsibilities

• Manage and grow the company’s social media presence across relevant platforms
• Develop and maintain a content calendar and posting schedule
• Plan, create, and optimise organic and paid social media campaigns
• Monitor campaign performance and provide recommendations for improvement
• Ensure advertising activities are transparent and accessible to business owners
• Manage and maintain CRM records and customer databases
• Support lead generation campaigns across social media and digital channels
• Track enquiries, leads, and customer interactions through the sales pipeline
• Assist with follow-up activities and lead nurturing via email CRM
• Generate reports on lead activity and marketing performance
• Update website content, images, project portfolios, and service information
• Ensure website information remains accurate and current
• Support SEO and website optimisation initiatives
• Coordinate website improvements with external providers
• Create graphics, promotional materials, and digital marketing assets
• Design and manage social media advertisements and campaign creatives
• Maintain brand consistency across all marketing channels
• Assist with promotional campaigns, brochures, and sales materials
• Perform general administrative tasks to support day-to-day business operations
• Data entry and maintenance of company records and databases
• Assist with document preparation, filing, and organisation
• Support scheduling, customer communications, and operational administration
• Help maintain accurate and organised business systems

Requirements

• Proven experience in digital marketing and social media management
• Experience running both organic and paid social media campaigns
• Strong understanding of CRM systems and lead management
• Graphic design skills using Canva or similar tools
• Excellent organisational and administrative abilities
• Strong communication and attention to detail

Benefits

• Opportunity to make a significant impact on lead generation and business growth
• Hybrid role combining digital marketing and business administration
• Emphasis on transparency, ownership, and accountability

Additional Information

• This role is ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks.
• Opportunity to make a significant impact on lead generation and business growth.