Director of Conversion Rate Optimization

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, expanding into all home services, with a focus on building a world-class conversion engine.

Location: Remote (US)

Salary: $160,000–$180,000/yr

Responsibilities

• Own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test.
• Report to the CMO and be the primary executor for increasing the visit-to-customer rate.

Requirements

• Lives in Webflow and spends most of their time building pages.
• Statistically sharp with experience in p-tests and Tableau dashboards.
• AI-native, using AI for hypothesis generation, variation copy, and analysis acceleration.
• Ships fast, measuring weeks in tests launched and learnings captured.
• Gets the stats right, able to explain results to non-technical stakeholders.

Benefits

• Base salary: $160,000-$180,000
• Equity that flows with conversion improvements
• Healthcare: Medical, dental, and vision
• Fully remote: Work from anywhere in the US
• Unlimited PTO