Director, Product Marketing, Acquia Source

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter, using open source Drupal and its Digital Experience Platform (DXP). The company is based in Boston, MA, and is recognized as a market leader in software.

Location: Remote (US)

Salary: $200,000—$217,000 USD

Responsibilities

• Own the go-to-market (GTM) strategy and commercial success of Acquia Source, including narrative, launch, sales enablement, and outcomes.
• Define ICP, buyer journey, and routing logic for the solution.
• Sharpen, defend, and evolve the positioning of Acquia Source.
• Drive launch motion for Acquia Source products and build a repeatable launch playbook.
• Equip sales, SEs, CSMs, and partners with enablement tools and training.
• Define success metrics and report weekly on performance, making data-driven adjustments.
• Coordinate cross-functional teams (product, sales, demand gen, content, brand, CS, partners).
• Collaborate with peer PMMs on shared narratives, launches, and customer expansion.
• Analyze win/loss and competitive data, and act on insights.
• Partner with demand gen and content teams for campaigns and assets.
• Provide input on pricing and packaging.

Requirements

• 8+ years of product marketing experience, with significant experience in B2B SaaS or enterprise software, at the director level.
• Proven track record of launching and scaling complex platform or AI products into enterprise markets.
• Ability to lead through influence across multiple teams in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Deep understanding of the modern DXP, CMS, MarTech, or AI infrastructure landscape.
• Strong data instincts, using quantitative and qualitative data to inform decisions.

Benefits

• Competitive base salary and bonus, equity, comprehensive health benefits, generous PTO, flexible remote work environment.

Additional Information

• This role reports to the VP of Product Marketing.
• Final compensation depends on experience, location, skills, and knowledge.