Head of Digital & Performance (003 - 00911)

The Head of Digital & Performance is a senior leadership role responsible for leading and elevating the agency's digital capabilities across strategy, activation, optimization, analytics, and business outcome reporting. The role involves integrating digital channels into a performance ecosystem, working with AI-enabled audience platforms, and ensuring digital investments drive measurable business results.

Location: Philippines

Salary: $2,800 AUD - $3,500 AUD / Monthly

Responsibilities

• Lead integrated digital strategy across paid, owned, and organic channels
• Align SEO, paid media, social, and website activity to customer journeys
• Define budget allocation and channel mix based on performance outcomes
• Provide senior digital advisory to clients and internal teams
• Oversee strategy and optimisation across Google Ads, paid search, paid social, YouTube, and programmatic
• Review campaign structures, audience targeting, and conversion strategies
• Ensure platform recommendations are validated against commercial outcomes
• Guide specialists and external partners on optimisation priorities
• Lead SEO strategy including technical, on-page, local, and content SEO
• Assess website performance, landing pages, and conversion pathways
• Improve CRO, UX, tagging, analytics setup, and page performance
• Ensure alignment between paid media and organic search strategy
• Own weekly, monthly, and quarterly performance reporting frameworks
• Connect media, CRM, and business data into actionable insights
• Define attribution approaches suited to client maturity and data availability
• Deliver reporting that explains performance, commercial impact, and next actions
• Translate AI-driven audience insights into activation strategies using SQREEM
• Build test-and-learn frameworks for audience segmentation and campaign activation
• Ensure AI-led planning is linked to measurable business outcomes
• Evaluate platform outputs and refine targeting strategies
• Act as senior digital advisor to retail and finance clients
• Simplify complex digital and attribution concepts for senior stakeholders
• Present strategic recommendations with commercial clarity and confidence
• Develop digital planning, QA, and reporting frameworks
• Train internal teams across digital strategy and performance media
• Improve agency governance across tracking, tagging, and reporting standards
• Reduce reliance on platform-driven insights by building independent capability

Requirements

• 8–12+ years in digital strategy, performance marketing, or digital analytics roles
• Strong background in agency, consultancy, platform, or advanced client-side environments
• Proven experience across retail and financial services sectors
• Hands-on understanding of SEO, paid media, analytics, and conversion optimisation
• Experience working with complex customer journeys and regulated environments
• Strong exposure to attribution modelling and performance measurement frameworks

Additional Information

• This is a remote role that will be set up as an independent contractor engagement.
• Candidates must disclose any existing ongoing roles or client work.
• Candidates should reflect this engagement on their LinkedIn profile as “Independent Contractor”.