Head of Growth

A role focused on growth and lifecycle management for GoodRec, a leading pickup sports app in North America, seeking an experienced manager or team member to analyze data, optimize user engagement, and develop communication strategies.

Location: Colombia

Responsibilities

• Analyze, report, and leverage data for data-driven decision-making paired with customer research to provide insights and drive company growth.
• Evolve and own all Player and Lifecycle processes, including the entire 'Player Journey' and data-driven initiatives to enhance activation, engagement, retention, and reactivation.
• Architect automated, data-driven, and purposeful communications to players, Hosts, and facilities.
• Ideate, develop, and execute strategies to strengthen the GoodRec community through communication and discount structures.
• Design lifecycle and growth processes at every stage, from communication messaging to macro-structures guiding player relationships, including defining retention metrics and analyzing data on players.

Requirements

• 4+ years minimum experience working in Growth/Lifecycle/CRM team(s) at hypergrowth tech companies, ideally B2C marketplace.
• A natural understanding of how user data at a B2C/marketplace flows and can be analyzed and leveraged.
• Strong experience with A/B testing, multivariate testing, and data-driven decision-making.
• Deep familiarity with tools for sending communications and data analysis & reporting: Celevertap, Twilio, Sendgrid, Amplitude, Google Analytics, or similar.
• Significant experience with SQL.
• Ability to conduct market research and competitor analysis.
• Desire to build something extraordinary and dedication to the journey.
• Advanced written and spoken English.
• Reside in Colombia.

Benefits

• Competitive salary
• International teams with diverse cultures
• Monthly cross-team meetup events in your city

Additional Information

• Join a fast-growing US tech startup changing the sports world.
• Part of a team aiming to expand into Europe, APAC, and LATAM in the next five years.
• Originally posted on Himalayas