Influencer Marketing Coordinator

A freelance Influencer Marketing Coordinator role at Newhouse, a leading marketing and communications agency serving the entertainment industry and various verticals, focusing on campaign development, creator discovery, content briefs, contract negotiation, onboarding, communication, monitoring, trend analysis, budgeting, and event coverage.

Location: Mexico City, Mexico

Responsibilities

• Work with the strategy team to ideate and develop engaging influencer campaigns
• Generate thoughtful target lists of influencers based on campaign KPIs
• Craft detailed creator briefs around key program objectives and creative goals
• Assist with negotiating and executing contracts with influencers
• Onboard and oversee creators as they plug into the overall marketing program
• Serve as the main point of contact for creators, maintaining daily communication with them and their reps
• Ensure that creator content meets brand standards
• Stay up to date on social media and creator trends
• Assist with managing campaign budgets to ensure profitability
• Cover in-person creator events

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• At least 1 year of experience with a brand or agency in a similar capacity
• Strong analytical skills, proficient in data analysis tools, and excellent at presentation software like Google Slides
• Exceptional communication skills, with the ability to articulate campaign goals and objectives