Marketing Analyst

Seeking a Marketing Analyst to support data-driven decision-making and optimize lifecycle marketing initiatives in a fast-paced, remote environment. The role involves analyzing data, managing campaigns, and supporting marketing operations.

Location: Remote (Latam)

Responsibilities

• Analyze marketing, sales, and customer data to identify trends, opportunities, and performance gaps.
• Monitor campaign performance and customer engagement across multiple channels.
• Evaluate content performance to determine what resonates with audiences and what can be improved.
• Track key marketing metrics including conversion rates, customer retention, lifetime value, and campaign effectiveness.
• Develop reports and dashboards that provide actionable insights to stakeholders.
• Translate data findings into recommendations that improve marketing performance and business outcomes.
• Help build, launch, and optimize email and SMS automation campaigns.
• Support lifecycle marketing initiatives including welcome flows, nurture campaigns, post-purchase sequences, win-back programs, and customer retention efforts.
• Create and maintain audience segmentation strategies based on customer behavior and engagement data.
• Monitor campaign performance and recommend optimizations based on results.
• Assist with testing and continuous improvement of marketing campaigns.
• Support marketing logistics, workflows, and operational processes.
• Manage and maintain marketing data accuracy across platforms and systems.
• Assist with CRM data migration, cleanup, organization, and ongoing maintenance.
• Ensure customer and marketing data remain synchronized across integrated systems.
• Collaborate with cross-functional teams to improve marketing processes and automation.
• Work within HubSpot to manage contacts, lists, workflows, and reporting.
• Utilize Zapier to support integrations and automate business processes.
• Support Shopify data management and reporting initiatives.
• Assist with maintaining data integrity across marketing and sales platforms.
• Help optimize marketing technology infrastructure and workflows.

Requirements

• 2–3 years of experience in Marketing Analytics, Marketing Operations, CRM Management, or Lifecycle Marketing.
• Hands-on experience with: HubSpot, Shopify, Zapier.
• Strong analytical skills and experience working with marketing and sales data.
• Proficiency with spreadsheets, including pivot tables, formulas, reporting, and data analysis.
• Experience activating and managing marketing campaigns.
• Experience supporting CRM data migration, data cleanup, or data management initiatives.
• Understanding of customer lifecycle marketing and audience segmentation.
• Ability to identify content performance trends and engagement opportunities.
• Strong organizational skills with a process-oriented mindset.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Strong written and verbal English communication skills.
• Must be located in Latam.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms