Part-Time Account Strategist (Paid Media / PPC)

Highway One Marketing is a performance-driven digital marketing agency focused on delivering data-backed strategies across paid media and SEO, emphasizing human-led strategy with AI and automation. They value quality, transparency, and long-term client relationships.

Location: Remote (U.S. Only)

Salary: Hourly, depending on experience (DOE)

Responsibilities

• Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
• Conduct keyword research, audience targeting, and campaign setup
• Write and test ad copy and creative variations
• Monitor performance and implement ongoing optimizations
• Contribute to overall account strategy and campaign planning
• Identify opportunities for growth, efficiency, and testing
• Align campaign structure with client goals and KPIs
• Analyze performance data and translate into clear recommendations
• Prepare reports and client-ready insights
• Participate in 2–3 weekly meetings (internal + client calls)
• Present findings, recommendations, and performance updates
• Collaborate with team members across paid media and SEO

Requirements

• 2–5+ years of hands-on paid media experience
• Proven experience managing campaigns in Google Ads, LinkedIn Ads, Meta Ads
• Strong understanding of campaign structure, bidding strategies, and optimization techniques
• Experience with Google Analytics 4 (GA4)
• Ability to interpret data and make actionable recommendations
• Comfortable in a client-facing role

Benefits

• Potential to transition into full-time role