Performance Marketing Lead (HCP Engagement)

HCEsquared is a healthcare solutions platform that provides clinical and non-clinical content, educational services, and conferences for healthcare professionals, aiming to improve patient care and clinician confidence.

Location: Remote (U.S.)

Responsibilities

• Own the end-to-end marketing strategy and execution for each initiative, driving healthcare provider (HCP) engagement and conversion through multi-channel campaigns across email, social media, paid media, and website/landing pages.
• Analyze historical performance data to build predictive models that inform each marketing plan and apply yield management principles to determine which levers to pull to accelerate performance at any stage of the campaign.
• Report weekly on progress toward targets and proactively recommend course corrections and optimizations.

Requirements

• 5+ years of experience in marketing, with a focus on performance-driven promotion (digital products, educational programs, events/conferences, or similar).
• Track record of owning a primary performance KPI and meeting or exceeding targets.
• Experience managing successful multi-channel marketing campaigns across email, social, paid media, and web.
• Strong analytical skills with experience building reports and interpreting performance data.
• Ability to analyze historical campaign data and build predictive models.
• Experience with yield management concepts, including promotional levers, cost-per-acquisition modeling, and budget scenario planning.
• Exceptional organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Experience directing creative and specialist resources.

Benefits

• Fully remote work environment with flexible time off.
• Professional development support including reimbursement for learning activities.
• Comprehensive wellness benefits including medical, vision, and dental coverage.
• Employer-paid life insurance, short-term and long-term disability coverage.
• 401(k) retirement plan with company matching.
• Cell phone reimbursement.
• Home office stipend.