Product Marketing Manager

AlixPartners is seeking a Product Marketing Manager to lead marketing programs for their technology products, focusing on internal awareness, adoption, and engagement across teams and clients. The role involves translating product capabilities into compelling narratives, developing marketing content, and collaborating with cross-functional teams.

Location: Remote (US)

Salary: $120,000–$220,000/year, plus discretionary bonus

Responsibilities

• Own and manage marketing programs for the firm's technology products.
• Translate complex capabilities into clear value narratives.
• Develop and maintain marketing content including demos, onboarding materials, and release announcements.
• Build and execute internal marketing campaigns to drive product visibility and adoption.
• Deliver product demonstrations for internal stakeholders and leadership.
• Build relationships with key stakeholders and understand their workflows and pain points.
• Serve as the primary liaison between the product team and marketing, co-developing campaigns and ensuring consistent messaging.
• Develop awareness and adoption strategies and scalable playbooks.
• Gather user feedback and serve as a partner to the Product Manager.
• Build and maintain marketing automation workflows.
• Define and track engagement metrics, report on campaign effectiveness.

Requirements

• Minimum of 6 years of relevant Product Marketing or Product Management experience.
• Proven track record of building and executing enterprise B2B marketing campaigns with measurable results.
• Exceptional written and verbal communication skills in English.
• Ability to present and demo products to diverse audiences, including senior leadership.
• Strong cross-functional collaboration skills with Product and Engineering teams.
• Analytical mindset with experience defining and tracking KPIs.
• Experience building marketing strategies and playbooks in multi-product environments.
• Intellectual curiosity and commitment to ongoing development.
• Experience with automation workflows using AI tools (Power Automate, Zapier, etc.) is a plus.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Plus: 2+ years in a professional services or consulting environment.

Benefits

• Health, vision, dental, disability, 401K, tuition reimbursement, identity theft protection, mental wellness support.
• Generous paid leave policy.

Additional Information

• The role follows a hybrid work model combining in-person and remote work.
• The salary range is $120,000–$220,000/year with an annual discretionary bonus.
• The position is open until October 31, 2026.