Product Marketing Manager

Siena is building an AI-powered customer experience platform that learns, remembers, and acts across various customer touchpoints, transforming how businesses connect with their customers.

Location: New York

Responsibilities

• Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification.
• Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
• Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
• Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
• Develop ROI calculators and business case materials that articulate value differentiation.
• Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
• Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
• Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.

Requirements

• 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise.
• Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity.
• Experience building customer education programs or academies from scratch.
• Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality.
• Skilled at building custom AI workflows and prompts that enhance marketing productivity.
• Deep understanding of enterprise sales cycles and what sales teams need to close deals.
• Highly execution-focused with bias toward shipping fast and iterating based on feedback.
• Data-driven approach to measuring what works and doubling down on high-impact activities.

Benefits

• Great salary plus the opportunity for equity or stock grants.
• Learning budget. If you're growing, so are we.
• The thrill of building something new. Join us at a stage where your contributions matter most.
• AI-fluency. Make AI your second nature.
• Tackle unsolved problems. We’re redefining how customer experience will look like in the next decades.