Sales & Marketing Director

The Sales & Marketing Director is responsible for leading the company's revenue generation through overseeing sales and marketing, developing strategies, and building a high-performing team. The role involves managing the entire sales and marketing funnel, optimizing processes, and driving sustainable growth for Hustler Marketing.

Location: Remote (fully remote position)

Salary: Fixed-rate monthly salary paid in USD, with uncapped performance-based commission

Responsibilities

• Owning the entire sales and marketing funnel from lead generation through to signed contracts and new client acquisition
• Developing and executing the company's overall sales and marketing strategy in alignment with business growth objectives
• Auditing existing sales and marketing processes, identifying operational gaps, inefficiencies, and opportunities for improvement, and implementing effective solutions
• Building predictable and scalable lead generation systems across multiple acquisition channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth initiatives
• Ensuring a consistent flow of qualified leads that supports the company's revenue targets
• Improving sales performance by optimizing lead qualification, sales processes, pipeline management, and conversion rates
• Personally leading strategic sales initiatives and key opportunities during the initial rebuild phase while remaining actively involved in high-value deals when required
• Building, recruiting, developing, and leading high-performing Sales and Marketing teams as the departments continue to scale
• Managing departmental budgets, hiring plans, resource allocation, and channel investment decisions to maximize return on investment
• Establishing clear KPIs, performance metrics, and reporting systems across both Sales and Marketing functions
• Monitoring pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance
• Presenting regular performance reports, strategic recommendations, and revenue forecasts to Company Leadership
• Working closely with the Service Department to ensure alignment between client expectations, sales commitments, and service delivery
• Collaborating with internal stakeholders to continuously improve client acquisition, onboarding, and long-term client success
• Identifying new market opportunities, strategic partnerships, and innovative growth initiatives that contribute to the company's long-term expansion
• Continuously researching industry trends, competitor activity, ecommerce developments, and emerging marketing strategies to maintain Hustler Marketing's competitive advantage
• Developing scalable processes, documentation, and operational frameworks that improve departmental efficiency and long-term growth
• Creating a culture of accountability, ownership, continuous improvement, and commercial excellence across both Sales and Marketing teams
• Participating in leadership meetings and contributing to the overall strategic direction of the company
• Supporting other departments with commercial insights and strategic initiatives whenever required

Requirements

• At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
• Proven experience building, scaling, and leading high-performing Sales and Marketing teams
• Demonstrated ability to personally drive revenue growth while also developing scalable commercial systems and processes
• Significant experience working within a digital marketing agency or SaaS company serving ecommerce businesses
• Proven success generating qualified leads through multiple acquisition channels including SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
• Strong sales experience with a proven track record of personally closing new business and managing high-value sales opportunities
• Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
• Strong analytical skills with the ability to measure funnel performance, interpret commercial data, and make data-driven decisions
• Experience managing departmental budgets, hiring, resource planning, and operational performance
• Excellent leadership, coaching, and people management skills with the ability to build high-performing remote teams
• Outstanding written and verbal communication skills in English
• Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
• Ability to work independently while collaborating effectively with cross-functional teams in a fully remote environment
• Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage
• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
• Existing relationships or network within the ecommerce or DTC industry is a strong advantage
• Must possess excellent strategic thinking, problem-solving, and decision-making abilities
• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time)
• Must consistently work 30-35 hours per week (approximately 140 hours per month)
• Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings
• Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members