Salesforce & Omnichannel Data Analytics Lead (M/F/D)

The company is seeking a Salesforce & Omnichannel Data Analytics Lead to join their commercial team, focusing on data analytics, omnichannel performance, CRM, and digital campaigns to turn data into actionable insights. The role is fully remote for candidates in the UK.

Location: Remote (UK)

Responsibilities

• Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities
• Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action
• Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas
• Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products
• Ensure data quality, consistency and structure across internal and external sources
• Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance

Requirements

• Master’s degree in Data Science, Business Analytics or a related field
• Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis
• Experience in the pharmaceutical, biotech or medical device industry is an advantage
• Proficiency in reporting and visualization tools such as Power BI and working knowledge of Python for data analysis, automation and advanced analytics
• Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google Analytic
• Strong understanding of database structures with the ability to integrate, extract, analyze and interpret data, build dashboards from scratch and automate scalable reporting
• Fluency in English, German is a plus

Additional Information

• The position offers a fully remote setup for candidates located in the UK.
• Headhunters or recruitment agencies are asked to refrain from contacting regarding this position.
• Join a global biotech company committed to protecting lives, with a collaborative culture, flexible work environment, and opportunities for professional development.