Senior Growth Marketing Specialist

The Senior Growth Marketing Specialist is responsible for executing integrated, multi-channel growth marketing programs that drive pipeline creation, customer engagement, and measurable commercial impact for Baylor Genetics. This role involves translating strategy into scalable campaign execution across digital channels, ABM programs, nurture journeys, webinars, paid media, and lifecycle marketing initiatives.

Location: Remote

Responsibilities

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives
• Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels
• Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
• Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
• Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities
• Execute ABM programs focused on strategic enterprise and high-priority target accounts
• Support audience segmentation, account targeting, and campaign personalization initiatives
• Partner with Sales and Sales Operations to align campaigns to account priorities and pipeline goals
• Monitor engagement trends and campaign performance across target accounts
• Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies
• Support activation across paid search, paid social, retargeting, webinar, nurture, and email channels
• Coordinate campaign deployment, tracking, lead routing, and audience management with Marketing Operations
• Support implementation of nurture journeys, lead scoring alignment, and campaign attribution tracking
• Assist in scaling automated and segmented customer journey programs
• Monitor campaign performance metrics including engagement, MQLs, SQLs, influenced pipeline, conversion rates, and campaign ROI
• Support optimization initiatives through testing, audience refinement, and channel performance analysis
• Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership
• Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment
• Collaborate with the Digital Content Strategist on campaign assets, landing pages, conversion pathways, and digital customer journeys
• Work with Sales Operations on targeting, CRM insights, attribution, and funnel reporting
• Coordinate with Corporate Affairs & Communications to align campaign execution with broader brand, event, and thought leadership initiatives

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing
• Proven experience executing integrated marketing campaigns with measurable pipeline impact
• Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies
• Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution
• Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting
• Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs
• Strong analytical, organizational, and project management skills
• Excellent communication and cross-functional collaboration abilities