Senior SEO Specialist

Green Park Content is seeking a full-time Senior SEO Specialist to manage and optimize SEO strategies for clients in Southeast Asia, including the Philippines and Malaysia. The role involves technical SEO, performance tracking, content strategy, client communication, and integrating paid advertising efforts.

Location: Philippines, Malaysia

Responsibilities

• Accountability of SEO initiatives, deliverables and performance optimization
• Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
• Track performance and website issues on a regular basis using Analytics and other Marketing Tools
• Monitor and align goals with key SEO KPIs and customer engagement KPIs
• Diligence in conducting keyword research and competitor analysis
• Support account managers and communicate the impact of search marketing to clients
• Support new business with proposals and market research
• Formulate SEO data-driven content strategies for GPC clients
• Communicate SEO insights and expertise to clients
• Build out decks to support strategic search optimisation consulting
• Manage, create and summarise monthly SEO reports
• Support all SEO activity
• Manage internal linking and outreach tasks to further boost the site performance
• Manage and validate (QA) freelancer outputs to meet highest standards
• Maintain a close watch over the new Google guidelines and updates
• Review articles created for SEO quality assurance
• Recommend relevant content optimisations for best impact
• Supporting Head of Search and Managing Director APAC on new business requirements and larger projects
• When required, manage time and quality of freelancers and junior members of staff
• Liaise with project management team to improve processes and resource management
• Paid Ads Activation and Integration (Text and banners)
• Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget
• Monitor budget and bids to gain better ROI
• Involving in keyword selection and audience targeting
• Integrate SEO and PPC strategies for budget efficiencies and to boost performance

Requirements

• At least 5 years’ experience within the SEO industry
• Experience within a similar role in an agency environment – highly desirable
• Strong working knowledge of the latest SEO techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• A good working knowledge of WordPress and other CMS platforms
• Strong HTML and CSS skills
• Excellent presentation and reporting skills
• Ability to work with minimal supervision
• Strong team management skills
• Excellent communication and client-facing skills