Sofar Singles Event Promoter (Specify Your City - Revenue Share Only)

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate live experiences, transforming everyday spaces into venues for discovery, community, and connection. The company operates in over 400 cities worldwide, supported by a network of independent event organizers.

Location: Remote (US)

Responsibilities

• Launch and grow Sofar’s singles programming in your city: producing, promoting, and selling tickets with self-directed local marketing tactics.
• Curate experiences and event flow that maximize opportunities for guests to meet and connect authentically.
• Devise and apply strategies to achieve a suitable gender balance between event attendees.
• Use knowledge of your city’s dating/social scene to select venues, programming, and atmospheres that are welcoming and resonate with your audience.
• Strategically identify and reach key audience segments in your city to ensure events attract a balanced, engaged, and diverse group of attendees.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality.
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Work closely with the Global Communities team to uphold Sofar’s standards, share learnings, and help shape Sofar’s singles initiatives more broadly.
• Support financial performance by tracking profitability and helping ensure healthy growth of the city’s singles programming.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Build relationships with local businesses and organizations to support sponsorships or private event activations tied to singles events.
• Identify and cultivate partnerships with community organizations, collectives, and local networks with aligned audiences to broaden reach and co-promote events.
• Contribute to a diverse ecosystem of Sofar experiences by collaborating with fellow Producers on ideas, cross-promotions, and community-building initiatives.

Requirements

• Deep connections to your local scene and active role in building community.
• 1-3 years of experience in live event curation, production, promotions, social media marketing, sales, and/or partnerships, ideally with exposure to singles mixers, speed dating, or connection-driven events.
• Organized, attended, or participated in singles events with strong intuition about natural activities, environments, and icebreakers.
• Comfortable putting yourself out there to make others feel at ease and create a welcoming atmosphere.
• Deeply tapped into your city’s social and dating culture, understanding different neighborhoods, venues, and experiences.
• Frequent event-goer with a network to activate for bookings, collaborations, and formats.
• Adaptable, reflective, feedback-driven, open to criticism, and attentive to gender, identity, and orientation experiences.
• Commercially minded with understanding of programming, promotion, and partnerships to drive sales and growth.
• Ability to build relationships with community organizations, local businesses, media, and other groups.
• Confident in pitching ideas, event concepts, and partnership opportunities, with experience in sponsorships or activations.
• Professional, ownership-driven, and hospitable in interactions with guests, partners, venues, and collaborators.
• Highly organized, clear communicator, and thrive in flexible, self-directed environments while staying connected with the broader team.

Additional Information

• This is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership.
• Work schedule is self-directed, with much work during evenings and weekends.
• Some cities may have multiple producers or roles, requiring collaboration.
• Leverages global resources, training, and support from Sofar.
• Encourages applications from diverse backgrounds and experiences.