gaiiaMarketing

Sr Product & Customer Marketing Manager

RemotePosted 9 days ago

gaiia is building a platform for Communications Service Providers (CSPs) that manages billing, operations, automation, and more. They focus on taking care of their people with competitive pay, benefits, flexible vacations, stock options, transparency, and a remote environment.

Location: Remote

Responsibilities

Own gaiia's content engine: thought leadership articles, buyer guides, industry reports, blog posts, and other content that earns attention and generates leads.
Produce customer case studies and success stories that demonstrate real-world ROI and support the sales process.
Plan and host webinars, virtual events, and online panels that build brand credibility and create pipeline.
Write and publish customer announcements, product update newsletters, and release communications that keep the market informed and engaged.
Own gaiia's core positioning, messaging, and ICP definition. Make sure every surface (website, decks, sales materials) tells a consistent, compelling story.
Drive go-to-market for new features and product launches: sequencing, messaging, internal enablement, and external communication.
Partner with Product on roadmap communication and ensure customer-facing messaging is always accurate and timely.
Develop content distribution strategies across owned, earned, and paid channels to maximize reach and pipeline impact.
Own gaiia's PR function: manage media relationships, draft press releases, secure coverage in trade and industry publications, and respond to inbound press requests.
Identify and pursue speaking opportunities, award submissions, and analyst relationships that raise gaiia's profile.
Create content Sales actually uses: one-pagers, pitch decks, persona guides, ROI frameworks, and talk tracks.
Run onboarding for new Sales hires on messaging, positioning, and competitive landscape.