Ad Creative Strategist (Freelance)

We are seeking a talented ad creative strategist with a keen eye for detail and a passion for performance-optimized content to develop and refine advertising concepts across social media platforms.

Location: Germany

Responsibilities

• Develop Creative Strategies using Paintgun's Ads DNA framework to create data-driven ad concepts.
• Ideate and Produce Concepts by researching competitors, social comments, cultural trends, and audience insights, and collaborating with creators, copywriters, designers, and motion developers.
• Test and Refine Creatives through structured creative sprints, analyzing performance data, and refining strategies based on successful elements.
• Collaborate Across Teams with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals and foster a feedback-driven culture.
• Stay On Top of Trends by tracking social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

• Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a focus on ad creative development for social media platforms.
• Analytical Skills: Ability to analyze creative performance data and turn insights into actionable strategies.
• Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.
• Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
• Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

• Work with a fast-growing creative agency and directly impact its success.
• Flexible, remote-friendly opportunity tailored to your schedule.
• Collaborate with a dynamic team and your expertise in a creative industry.

Additional Information

• Paintgun is an equal opportunity employer and does not discriminate based on race, color, religion, national origin, sex, disability, or age.