Recruitment Marketing Specialist

The Recruitment Marketing Specialist develops and executes marketing strategies to attract top talent and enhance employer branding, working closely with Talent Acquisition.

Responsibilities

• Develop and maintain the company’s employer brand across digital and social platforms.
• Create compelling content showcasing company culture, employee stories, benefits, and career opportunities.
• Plan and execute recruitment marketing campaigns to support hiring initiatives and workforce growth.
• Manage job advertising strategies across job boards, social media, email campaigns, and other sourcing platforms.
• Coordinate targeted campaigns for high-volume, hard-to-fill, and specialized roles.
• Design and produce recruitment-related content including social media posts, videos, graphics, career site content, email campaigns, and event materials.
• Collaborate with internal stakeholders to gather employee testimonials and success stories.
• Manage recruitment-focused social media channels and content calendars.
• Monitor engagement metrics and optimize campaigns based on performance data.
• Stay current on recruitment marketing trends, tools, and best practices.
• Maintain and optimize the company careers page for engagement and conversion.
• Improve the candidate journey through clear communication and engaging recruitment touchpoints.
• Support initiatives that enhance candidate engagement and application completion rates.
• Track and analyze recruitment marketing metrics such as source effectiveness, application conversion rates, campaign performance, cost-per-applicant, and candidate engagement.
• Provide regular reports and recommendations to leadership and Talent Acquisition teams.
• Support recruiting events including career fairs, campus recruiting, networking events, and virtual hiring events.
• Assist with promotional materials and event marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field.
• 3+ years of experience in recruitment marketing, digital marketing, talent acquisition, or employer branding.
• Experience managing social media and digital advertising campaigns.
• Strong written and verbal communication skills.
• Proficiency with marketing and design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Experience with ATS platforms and recruitment advertising tools.