CRM Specialist

Air Apps is a family-founded company focused on creating AI-powered resource planning solutions, with offices in Lisbon and San Francisco, reaching over 100 million downloads worldwide.

Location: Lisbon, Portugal

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with CRM platforms such as HubSpot, Marketo, Salesforce, or other to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

• Around 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with platforms like HubSpot, Marketo, Salesforce, Klaviyo, or similar.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in fast-paced, data-driven marketing environments.

Benefits

• Apple hardware ecosystem for work.
• Annual Bonus.
• Top-tier Health and Life Insurance.
• Transportation Budget.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - team meetings and collaboration.
• Pension Fund.
• Urban Sports Club membership.
• Meals 100% free at the hub.

Additional Information

• Applicants must submit their own work without AI assistance; use of AI in application materials or assessments will lead to disqualification.