Demand Generation Specialist

ReversingLabs is seeking a Demand Generation Specialist to support marketing operations, campaign execution, and digital marketing efforts at a leading cybersecurity company providing threat intelligence and software supply chain security solutions.

Location: Remote (US)

Salary: $74,000 – $84,000 plus performance-based bonus or commission, comprehensive benefits, and equity

Responsibilities

• Own the end-to-end build and execution of marketing emails in HubSpot, including A/B testing, copy formatting, list segmentation, scheduling, and calendar coordination.
• Leverage HubSpot AI features for drafting emails, subject line testing, and workflow building.
• Build and manage email nurture workflows and drip sequences.
• Maintain list hygiene, contact segmentation, and database health within HubSpot.
• Ensure proper campaign tracking and reporting between HubSpot and Salesforce.
• Own the technical setup and execution of webinars across platforms, manage registration pages, confirmation/reminder emails, scheduling, recording, and post-event follow-up.
• Partner with content and product marketing teams to maintain webinar calendar and promote events.
• Serve as Virtual Events Coordinator for third-party webinars and summits.
• Support digital marketing team with landing pages, UTM tracking, and creative requests.
• Assist with paid media campaigns on Google Ads and LinkedIn.
• Pull and compile campaign performance metrics, assist with marketing and budget reporting.
• Support demand generation strategists and Sr. Director, Demand Generation & Growth Marketing, with campaign execution and project management.
• Learn and utilize project management tools like Monday.com.
• Take ownership of tasks to enable strategists to focus on higher-level planning.
• Perform other duties as assigned.

Requirements

• 2-4 years of experience in marketing, demand generation, or marketing operations.
• Hands-on experience with HubSpot or similar marketing automation tools.
• Comfort working in Salesforce for lead management and reporting.
• Experience with webinar platforms such as Zoom Webinars or ON24.
• Comfortable using AI tools like Claude, Jasper, and HubSpot AI features.
• Exceptional attention to detail.
• Strong project management skills and ability to manage multiple deadlines.
• Analytical mindset with data organization and presentation skills.
• Clear written communication skills.
• Proactive attitude with ownership and follow-through.
• Ability to prioritize in a fast-paced environment.
• Interest in cybersecurity or enterprise software.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Benefits

• Base salary of $74,000 – $84,000 plus performance-based bonus or commission.
• Comprehensive benefits including 401(k), health insurance, dental, vision, disability, life insurance, pet insurance, and wellness stipends.
• Flexible PTO, quarterly wellness weekends, remote work stipend, volunteer time allowance.
• Access to Udemy for learning and development.
• Career growth opportunities and a collaborative, remote-first culture.
• Recognition as a top workplace by Inc. and Built In.

Additional Information

• ReversingLabs is an equal opportunity employer committed to diversity and inclusion.
• Candidates must be authorized to work in the US; no visa sponsorship available.