Director Marketing Website

The role is for a Director of Marketing Website responsible for the technical health, performance, and user experience of safeguardglobal.com and globalpeoservices.com. The candidate manages a small development team and works across technical and strategic domains to optimize website performance, SEO, CRO, and stakeholder coordination.

Location: Canada

Responsibilities

• Serve as technical owner of safeguardglobal.com and globalpeoservices.com, including the Strapi headless CMS and front-end tooling.
• Lead and develop a two-person dev team—set quality standards, run delivery rhythms, and invest in their growth.
• Own the codebase: manage repos in Bitbucket, enforce PR review practices, and maintain clean, documented, production-ready code.
• Stay current on AI-assisted development tools and apply them to increase team velocity.
• Know what the existing toolset can do well enough to push back when the answer is better process, not a new platform.

Requirements

• 7+ years in website development, digital marketing, or a related technical role, with at least 3 years in a leadership position.
• Hands-on coding experience in React, Astro, Next.js or similar web frameworks.
• Solid understanding of headless CMS platforms (Strapi, Contentful, or similar).
• Proven experience in technical SEO — Core Web Vitals, schema markup, international SEO, and crawl management.
• Experience running structured A/B testing programs (PostHog, Optimizely, VWO, or similar).
• Proficiency with Google Analytics 4, Google Search Console, PageSpeed Insights, and Tag Manager.
• Strong cross-functional communication and stakeholder management skills.
• Knowledge of ADA/WCAG and GDPR compliance requirements.
• Self-directed learner who stays current on web development tooling, AI-assisted development, and CRO best practices.
• Knowledge of AWS or similar cloud platforms.
• Deep understanding of CI/CD and release processes.
• Passion for AI and streamlining change management using AI tools.

Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, flexible schedule.
• Bonding Leave: Paid leave for new family members.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Rewards for success and values.
• Corporate bonus/SIP: Eligibility for annual bonus or sales incentive.
• Coworking Space: Flexible workspace options.

Additional Information

• This role is within a high-trust, high-accountability team, reporting to the VP of Marketing Operations.
• The team emphasizes a culture of recognition, continuous learning, and international collaboration.
• The company, Safeguard Global, helps companies hire, manage, and pay employees in over 170 countries.