Director of Conversion Rate Optimization

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, expanding into all home services with a focus on building a world-class conversion engine.

Location: Remote (US)

Salary: $160,000–$180,000

Responsibilities

• Own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test.
• Report to the CMO and be the primary executor moving the visit-to-customer rate.

Requirements

• Lives in Webflow, spends most of their time building pages, not reading reports.
• Statistically sharp with a point of view on testing methodology.
• AI-native, using AI for hypothesis generation, variation copy, and analysis acceleration.
• Ships fast, measuring weeks in tests launched and learnings captured.
• Gets the stats right, can explain results to non-technical stakeholders.

Benefits

• Base salary: $160,000-$180,000
• Equity: Every point of conversion improvement flows directly to revenue.
• Healthcare: Medical, dental, and vision.
• Fully remote: Work from anywhere in the US.
• Unlimited PTO: Focused on outcomes.