Director Of Product And Data Innovation

Palette is a fast-growing startup at the center of the creator economy, serving as a management and marketing agency for creators and influencers, with a focus on data-driven creator marketing and brand collaborations.

Location: United States

Responsibilities

• Develop and distill the company POV into data-backed industry white papers.
• Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes.
• Work with internal stakeholders and external partners to provide meaningful insights to our clients.
• Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients.
• Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations.
• Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy.
• Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling.
• Leverage AI to help further the above goals.

Requirements

• 8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment.
• Proven experience building and scaling data-driven products within marketing, media or tech industries.
• Prior experience with polling, surveys, research methodology.
• Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus).
• Strong technical background, including experience with data platforms, automation, and analytics systems.
• Leadership experience overseeing product, engineering, and analytics/data science functions.
• Excellent analytical skills.
• Thrives in fast-paced environments.