Email and SMS Marketing Specialist

Entry-level digital marketing role focused on lifecycle campaigns, automation, and data-driven optimization within a growing youth sports company. Opportunity to develop skills in platforms like Twilio and SendGrid while contributing to customer acquisition and retention.

Location: Remote (US)

Salary: $800-1200 USD p/m

Responsibilities

• Assist in building, scheduling, QAing, and launching email and SMS campaigns using Twilio and SendGrid.
• Help set up and QA automated lifecycle flows including onboarding sequences, re-engagement campaigns, retention triggers, and other lifecycle marketing initiatives.
• Support the management of audience lists, segmentation criteria, suppression files, and workflow documentation.
• Assist in preparing and formatting email templates in collaboration with the design team.
• Coordinate campaign timelines, internal deliverables, and marketing calendars to ensure campaigns launch on schedule.
• Maintain organized libraries of marketing assets, templates, and campaign documentation.
• Support A/B test setup and help document results for subject lines, CTAs, and content variants.
• Assist with campaign testing, tracking, and reporting across email and SMS channels.
• Compile and maintain performance reports tracking key metrics including open rates, click-through rates, conversions, engagement, and unsubscribes.
• Assist in identifying trends in campaign data and flagging opportunities for optimization and process improvements.
• Help ensure all campaigns comply with applicable regulations including CASL, CAN-SPAM, and GDPR.
• Assist with list hygiene tasks including managing bounces, opt-outs, and suppression lists.
• Maintain documentation of campaign workflows, platform settings, operational processes, and process guides.
• Support ongoing improvements to marketing processes and operational workflows.
• Work closely with the Director of Marketing and senior team members to align on campaign priorities and goals.
• Coordinate with marketing, design, and content teams to ensure campaigns are executed accurately, assets are delivered on time, and messaging remains on brand.
• Participate in team meetings, contribute ideas, and ask questions.

Requirements

• Up to 1–2 years of experience in email marketing, digital marketing, or related roles (internships and relevant coursework count).
• Basic familiarity with email marketing concepts: deliverability, segmentation, open rates, click-through rates.
• Comfortable working with data and digital tools; not afraid of dashboards or spreadsheets.
• Strong attention to detail: you notice what others miss and take quality seriously.
• Great written communication skills in English.
• Eagerness to learn marketing platforms and grow into a technical marketing role.
• Fluency in English (written and spoken). Spanish is a strong asset.

Benefits

• Compensation: $800-1200 USD p/m