Growth Manager

The role involves developing and executing an Account-Based Marketing (ABM) strategy to acquire high-value users, collaborating with sales and content teams, managing budgets, and analyzing campaign performance.

Location: Serbia

Responsibilities

• Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts.
• Partner closely with Sales and Business Development teams to define the Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists.
• Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages.
• Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.
• Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas.
• Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups.
• Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.

Requirements

• 3+ years of experience in B2B performance marketing, demand generation, or user acquisition, with at least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs.
• Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.
• Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads.
• Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies.
• Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).
• Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration.
• Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting.

Benefits

• Flexible schedules and opportunity to work remotely.
• Ambitious and supportive team who love what they do, appreciate each other, and grow together.
• Internal programs for adaptation and training, development of soft skills, and leadership abilities.
• Partial compensation for participating in external training and conferences.
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
• Corporate prices on hotels and travel services.
• MyTime Day Off - an extra non-working day without loss of compensation.