Japan Marketing Manager

The Marketing Manager (Japan) will develop and execute marketing strategies in the Japanese Web3.0 market, working closely with global teams to drive brand awareness, user acquisition, and ecosystem growth.

Location: Japan

Responsibilities

• Develop and execute Japan market GTM strategies aligned with local market objectives.
• Analyze local market trends, competitors, and user behavior in Web3.0 space.
• Identify growth opportunities in DeFi, Web3 applications, and DeSocial.
• Plan and manage integrated marketing campaigns online and offline.
• Localize global brand messaging for Japanese audiences.
• Own campaign performance tracking and ROI analysis.
• Build and promote the growth of the Japanese Web3.0 community (Telegram, X, Discord, etc.).
• Work with KOLs, media, and partners in Japan’s crypto or Web3 ecosystem.
• Support local events, meetups, conferences, and hackathons.
• Lead Japanese content strategy across social media, blogs, PR, newsletters.
• Ensure high-quality Japanese & English communication.
• Collaborate with global team on cross-market campaigns.

Requirements

• 1+ years of Japanese marketing experience (local or international company).
• Experience in Web3.0/crypto/blockchain industry.
• Native-level Japanese speaking and business-level English (spoken and written).
• Community building and KOL cooperation.
• Experience working in international teams.