Manager, Lifecycle & Retention

ShopMy is revolutionizing e-commerce by building infrastructure for human-led curation at scale, enabling brands and creators to connect and monetize influence. The company recently became a unicorn with a $1.5B valuation and is backed by major venture capital firms.

Location: United States

Responsibilities

• Own shopper lifecycle and retention strategy end-to-end — from onboarding and activation through win-back, loyalty, and reactivation
• Build automated flows from scratch: browse/cart abandonment, post-purchase, repeat purchase, VIP, and more across email, push, and in-app channels
• Partner with the product team on lifecycle communications for the shopper loyalty program — designing tier-based messaging across all four card tiers
• Identify and build segments within our shopper database: high-AOV buyers, creator-referred shoppers, discount-seekers, lapsed users, and more
• Establish a rigorous A/B testing framework — define KPIs and report on performance regularly using Amplitude and Looker
• Partner cross-functionally with Product, Engineering, and the Growth team to build custom event triggers and data-driven journeys
• Coordinate brand placement emails and weekly new collection campaigns alongside the broader marketing team

Requirements

• 5–7 years of hands-on lifecycle, CRM, or retention marketing experience, ideally in D2C, e-commerce, or a consumer marketplace
• Proven experience building automated lifecycle flows end-to-end — not just managing them
• Loyalty program experience: has launched, revamped, or significantly grown a loyalty or VIP program
• Klaviyo proficiency strongly preferred; experience with Braze, Iterable, or Salesforce Marketing Cloud considered
• Rigorous, data-driven mindset — tests everything and builds frameworks, not one-off experiments
• Comfortable operating with ambiguity and moving quickly with limited guidance
• Strong cross-functional communicator — can translate marketing needs into technical requirements for engineering

Benefits

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy)
• Wellhub Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a ShopMy page!
• Birthday PTO

Additional Information

• The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!