Marketing Account Manager

demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. They partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey.

Location: Remote (US)

Salary: $80,000 - $90,000 annual salary range

Responsibilities

• Strategic Account Leadership: Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs.
• Consultative Partnership: Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions.
• Integrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments.
• Web Optimization Oversight: Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency.
• CRM & Lifecycle Management: Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
• Cross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision.
• Full-Cycle Project Management: Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements.
• Operational Excellence: Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget.
• Growth & Innovation: Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots.
• Performance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.

Requirements

• 3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients.
• A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey.
• Proven ability to look at a project and see the "big picture"—you should be comfortable discussing LTV, conversion funnels, and data integration.
• Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
• Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
• Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
• Must bring a high level of "proactive energy"—we want someone who is genuinely excited by solving puzzles and exceeding client expectations.
• Bachelor's degree in Marketing, Communications, Business, or a related technical field.

Benefits

• Hybrid or remote (dependent on location) - $80,000 - $90,000 annual salary range.
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
• Paid time-off, including 14 paid holidays.
• Great work-life balance & positive company culture.
• Team contests/ competitions to earn rewards.
• Team happy hours.
• Business casual dress code.
• Company laptop, full tech stack+tools, and other resources provided by demandDrive.