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ToptalData
Marketing Data Scientist
RemotePosted today
Seeking a Marketing Data Scientist to support and enhance a marketing ROI and analytics platform, focusing on analyzing marketing effectiveness, optimizing ad spend, and building scalable data science solutions using Python and statistical modeling.
Location: Remote
Responsibilities
- Develop and maintain marketing ROI and analytics models
- Analyze marketing and sales data to measure channel performance and advertising effectiveness
- Partner with business stakeholders to address questions, review model outputs, and identify key business drivers behind marketing performance results
- Work with Bayesian and linear models to evaluate marketing contribution and ROI
- Support and improve Streamlit-based applications used for reporting and visualization
- Build scalable Python-based data workflows and analytical tools
- Export and manage reporting outputs using Excel and related formats
- Collaborate with engineering and cross-functional teams to improve code quality and maintainability
- Work within AWS environments including S3 and EC2
- Monitor applications and workflows using DataDog
Requirements
- Strong Python programming experience
- Experience with Pandas, NumPy, PyTest, Streamlit
- Experience working with time series data
- Understanding of statistical modeling techniques including Bayesian and linear models
- Knowledge of software engineering best practices
- Experience with AWS services such as S3 and EC2
Additional Information
- Immediate contribution to a live ML application with clear ownership
- Deep collaboration with domain experts and applied data teams
- Opportunities to apply and grow expertise in both model development and deployment workflows
- Overlap till 3pm CST needed
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