nameMarketing

Marketing Manager for Trade and Children's Books

Pennsylvania, USA (requires travel to headquarters)Posted 21 days ago

The Marketing Manager, Books is a strategic and hands-on marketing leader responsible for maximizing the revenue potential of every title on the Books list. This role owns the go-to-market strategy for the Books portfolio — developing audience-driven positioning, identifying channels, and executing campaigns.

Location: Pennsylvania, USA (requires travel to headquarters)

Responsibilities

Develop and own the go-to-market strategy for each Books title, including audience targeting, positioning, messaging, pricing, and channel prioritization.
Build understanding of target audiences and how to reach them.
Identify and evaluate marketing channels and tactics.
Partner with Editorial and Product Development for marketing input.
Analyze market trends and competitor positioning.
Translate positioning into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels.
Write and contribute to marketing copy and creative direction.
Manage and optimize paid advertising campaigns on Meta and Amazon.
Oversee campaign schedules and creative assets.
Lead product launches and coordinate with internal teams and authors.
Own Amazon marketing strategy, including listing optimization, advertising, and promotions.
Identify additional distribution opportunities and coordinate with Operations.
Define success metrics, analyze performance, and optimize strategies.
Gather and interpret data from various sources.
Design and analyze customer surveys.
Report results and insights to leadership.
Collaborate with cross-functional teams and manage marketing budget.
Serve as primary marketing contact for authors, develop marketing assets with them.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field.
5+ years of marketing experience with proven revenue results.
Ability to develop and execute audience, positioning, and channel strategies.
Experience managing paid media campaigns on Amazon and Meta.
Excellent copywriting skills.
Strong analytical skills and experience with Google Analytics and Amazon Seller/Vendor Central.
Experience managing creative teams or contractors.
Deep understanding of the Catholic faith and teaching.
Familiarity with the Catholic market and faith-based audiences preferred.
Excellent interpersonal and communication skills.
Ability to work in fast-paced, ambiguous environments.
Willingness to travel to Pennsylvania headquarters several times per year.