Product Marketing Manager

Interop Labs is seeking a Product Marketing Manager to lead go-to-market strategies for their Web3 products, including messaging, positioning, and execution.

Location: Remote

Responsibilities

• Develop compelling product messaging and positioning that highlights the value of Axelar products (ITS, Amplifier, and more).
• Plan and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with key stakeholders.
• Conduct market research and competitive analysis to refine messaging and identify opportunities for differentiation.
• Collaborate with the Head of Marketing, product, and sales teams to ensure seamless product adoption and customer success.
• Serve as the voice of the customer by gathering feedback and translating it into actionable insights for the product team.
• Track and analyze the success of marketing initiatives, refining strategies to optimize results.

Requirements

• 5+ years of product marketing experience in technology companies, ideally within Web3, blockchain, or developer-focused products.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.
• Comfortable in a startup environment where priorities shift, and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.
• Passion for Web3 and a strong curiosity about how blockchain can drive innovation.

Benefits

• Autonomous, distributed environment with the opportunity to work collaboratively in a diverse team worldwide.
• The scope to contribute to high-impact work and make a difference in a decentralized protocol.
• The chance to challenge yourself whilst learning heaps of stuff in the process.
• Unlimited time off throughout the year to rest and recharge.
• Competitive compensation with stock options, experiencing growth from the initial phase.