Script Writer

The Martell Group exists to build people, brands, and ventures that create meaningful impact across Media, B2B SaaS, and AI. They value leadership, growth, and simplicity, and aim to attract top talent to work on scalable products and empower leaders.

Location: West Kelowna, Canada

Salary: $60,000 - $70,000

Responsibilities

• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
• Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
• Adapt tone, structure, and formatting based on platform-specific best practices
• Maintain a strong and consistent brand voice across all channels
• Write or refine scripts for YouTube episodes, short-form videos, and branded content
• Develop repeatable written frameworks for recurring content formats and series
• Support the Creative Producer with written briefs, outlines, and episode structures
• Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
• Write copy for episode launches, campaigns, newsletters, and promotional initiatives
• Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
• Support paid ad creative copy when needed in collaboration with marketing
• Work alongside the internal PR team and communications manager on quotes and external communications
• Maintain and evolve brand voice guidelines
• Build and manage a living brand voice library, including signature phrases and messaging references
• Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
• Identify off-brand messaging and provide clear corrective direction
• Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
• Build and maintain prompt libraries and writing systems that improve team efficiency
• Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
• Work closely with the Social Producer to align captions with video content and visual framing
• Coordinate with the design team to ensure copy and visuals work cohesively
• Collaborate with the Creative Producer on voice direction, content priorities, and writing standards

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
• Proven ability to write in multiple distinct voices while maintaining authenticity and quality
• Strong understanding of social platform behavior and high-performing copy formats
• Experience writing video scripts, captions, newsletters, and long-form content at scale
• Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
• Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
• Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
• Strong collaborator who takes direction well and communicates creative feedback clearly