Senior Copywriter

SAMY is a global network of independent marketing and communications agencies, specializing in digital campaigns for brands, with a focus on social-first copy strategy for U.S. skincare and beauty brands. The role involves creating culture-driven, bilingual (English/Spanish) content that drives engagement and stays ahead of trends.

Location: United States

Responsibilities

• Develop social-first ideas and concepts that spark conversation and drive engagement.
• Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
• Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
• Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
• Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

Requirements

• 5+ years of copywriting experience in creative/digital agencies.
• Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
• Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
• Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
• Trend and culture fluency, especially around what’s moving culture in the U.S.
• Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
• Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
• Strong skills to build strategic content calendars and maintain consistency across brands and platforms.

Benefits

• Holidays according to law + 24 y 31 of December
• Birthday day off
• Moving Allowance
• Wellhub