Senior Director, Media Analytics, Commercial Strategy & Acceleration

The Senior Director of Media Analytics at Instacart leads a team of approximately 30 analytics professionals focused on media measurement, experimentation, and insights to drive advertiser outcomes and unlock investment. The role involves setting strategy, developing frameworks, collaborating with cross-functional teams, and representing the company in industry standards.

Location: Remote (US)

Salary: $249,000–$315,500 USD

Responsibilities

• Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards.
• Lead, develop, and scale a ~30-person team across client analytics, measurement science, experimentation, and commercialization.
• Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights.
• Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives.
• Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies.
• Define and manage OKRs, operating cadences, resourcing, and prioritization.
• Lead third-party measurement partnerships and integrate them with Instacart’s first-party capabilities.

Requirements

• 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
• 7+ years leading analytics teams of 15+ (including managers of managers).
• Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution.
• Advanced SQL and proficiency in Python or R.
• Bachelor’s degree in a quantitative field and experience influencing C‑suite stakeholders.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work with location-dependent pay ranges.
• Eligible for equity grants and annual refresh grants.
• Review benefits offerings at Instacart.

Additional Information

• The role is remote, with a preference for candidates in New York, but open to qualified candidates across the U.S.
• Periodic travel to New York City, client offices, and industry events is expected.