Senior Google Ads Media Buyer / Performance Marketing Lead

A performance marketing agency specializing in direct-to-consumer offers across multiple verticals, seeking a senior Google Ads specialist to manage and optimize paid search and Performance Max campaigns.

Location: Remote

Responsibilities

• Plan, build, and optimise Google Search, Performance Max, Demand Gen, and Display campaigns across multiple product offers and accounts
• Set up and maintain full tracking and attribution in RedTrack, including postback URLs, offer parameters, sub-parameter mapping, and conversion event configuration
• Diagnose and resolve account-level issues including conversion tracking failures, advertiser verification, billing problems, and campaign ID mismatches
• Evaluate each offer independently and give a clear verdict: scale, test a new angle, or cut losses
• Brief landing page requirements to web developer based on performance data
• Deliver a written performance report every week covering spend, ROAS, CPA by campaign etc.
• Establish and document campaign setup standards for team consistency
• Mentor junior media buyers on campaign architecture and optimisation

Requirements

• 4–7 years experience running Google Ads independently, ideally in a performance marketing agency or ecommerce media buying team
• Specialist in Google Ads, not a generalist digital marketer
• Experience with third-party tracking tools and their usage

Benefits

• Fully remote, flexible hours
• Direct access to decision-makers
• Performance bonus based on ROAS targets
• Working with a team generating real data and results