Senior Google Ads Specialist

IMPACT BRANDS is a leading health and wellness company with a diverse portfolio of brands, committed to improving lives worldwide. They embrace remote work, growth, and employee development.

Location: Remote

Salary: from 2,000 €/mon. net

Responsibilities

• End-to-end ownership of Google Ads and Microsoft Advertising performance and strategy for a dedicated portfolio of products.
• Utilize all available channels (Search, Shopping, Display, Youtube etc.) for custom and specialized user journey through sales funnels.
• Make data-driven decisions using data platforms such as Looker Studio, GA4, Power BI to scale performing offers while maintaining a positive ROI.
• Generate and iterate content such as creatives, videos and landing pages to constantly A/B test new ideas with AI tools.
• Conduct in-depth market, customer, and competitor research to develop and implement new testing and scaling strategies.
• Share insights and information on daily meet-ups to update the team on scaling opportunities.
• Identify processes automation opportunities, including AI, scripts, and third-party tools.
• Stay informed about platform updates and industry trends, applying relevant changes to campaigns.
• Support team members with additional tasks when needed.

Requirements

• Higher education in Marketing, Business, Economics, or a related field.
• 3+ years of hands-on experience in digital marketing, with proven expertise in managing and scaling Google Ads campaigns.
• Strong analytical thinking with the ability to interpret data, identify patterns, and translate insights into strategic actions.
• Advanced problem-solving skills combined with logical and creative thinking.
• High attention to detail and accuracy in campaign setup, tracking, and reporting.
• Fluency in both English and Lithuanian, with the ability to communicate clearly across teams.
• Demonstrated ability to take ownership of performance results, make data-driven decisions independently, and manage budgets responsibly.
• Proactive mindset with continuous learning attitude and strong professional maturity.

Benefits

• Remote work.
• Home office budget with choice of MacBook or Windows workstation.
• Health and wellness budget.
• 25+ days of holidays.
• 2 paid volunteering days per year.
• Online personal development training.
• Opportunities for career growth and performance-based rewards.
• Annual achievement bonus.
• Exclusive access to company health and wellness products.
• Flatwork culture with influence from the start.
• Regular team-building activities and online events.
• Additional perks and surprises to show appreciation.