Senior Lifecycle/CRM Marketing Specialist

We are looking for a Lifecycle/CRM Marketing Senior Specialist to own customer communication strategies and execute personalized customer journeys using HubSpot and AI tools, primarily for small business funding.

Location: United States

Salary: $125k–$145k

Responsibilities

• Develop, deploy, and manage complex, trigger-based customer journeys and automated workflows within HubSpot.
• Use AI to draft, personalize, segment, summarize, QA workflows, and surface insights.

Requirements

• 4+ years of experience in Marketing Operations and Email/Lifecycle Marketing, preferably in FinTech or financial services.
• Expertise in HubSpot, including Advanced Workflows, Custom Objects, HubDB, Salesforce sync, and system mapping.
• AI fluency with proven examples of AI improving work processes.
• Strong analytical skills and ability to interpret data.
• Problem-solving skills with a focus on root cause analysis and scalable automation.
• Builder instinct to create sustainable, easy-to-run systems.

Benefits

• medical
• dental
• vision
• commuter benefits
• flexible time-off policy
• paid parental leave
• 401k match for US employees
• wellness reimbursement
• volunteering days
• annual professional development budget
• charitable donation match