Senior Manager – Performance Marketing (Google Ads)

ALM Corp is a digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing, partnering with American SMBs across various industries to build scalable, data-led campaigns.

Location: Remote (Global)

Responsibilities

• Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.
• Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.
• Recruit, onboard, and retain top-tier paid search talent.
• Own the Google Ads P&L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.
• Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.
• Oversee Search, PMAX, Display, YouTube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.
• Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.
• Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.
• Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.
• Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.
• Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.
• Champion a test-and-learn culture; allocate budget for R&D pilots and new beta features.

Requirements

• Mandatory prior agency experience — this role requires a proven background working within a digital marketing agency environment.
• 7+ years of hands-on experience managing Google Ads campaigns.
• 3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.
• Demonstrated experience managing American SMB accounts across multiple industries.
• Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).
• Proven track record of improving ROAS/CPA, scaling accounts, and retaining SMB client revenue.
• Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.
• Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.